Youre right it's ballsy. But at the same time, Poles has a list, and while multiple people remain available on that list, you can afford to wait. For all we know he wanted Fisher and he was never able to get that deal done, and had Reiff as an insurance policy. Or maybe he had Reiff targeted all along, and as long as Fisher was still around, he felt he could afford to play chicken with Fisher as insurance.
Whatever it was, he didnt crumble early, and played out his thread. Good for him! and us!