That is exactly why I love what they are doing. Year after year, the brass is convinced we are a player or two away. So they reach for a pick, trade up for a pick, overpay for a free agent, overpay their own or trade picks for help. It's dumb unless you are truly close.
Harvard business model loves the hope model of running a team because it creates a buzz, thus selling out games and selling of merch. The perfect family of leaches is the McCaskey family, as this is their sole income. Now, they much bite the bullet for a year. Back to Harvard: it's a great time to build a stadium and attract partners when your team rises from the ashes like a Phoenix.
Once the foundation is built, the comp pics will come when we big-time sellers instead of buyers.