When your leading WRs before Marshall/Jeffery are Roy Willams and Johnny Knox, you might wanna upgrade.
When your offensive lineman give up 44 sacks, you might wanna upgrade.
When your tight ends were Kellen Davis and Matt Spaeth, you might wanna upgrade.
When you fire your head coach, you might want another one.
I mean what did you want them to do with those positions? Sign mediocre players? When a lot of those moves were made who would have thunk that the defense would have been historically bad? I'm fairly certain everyone on this board wanted to upgrade those positions and were happy to see those guys brought in.
And in all actuality the Cutler deal is really just 3/54 which is about the norm these days.